On the second floor of the main Moscow department store, the first men's corner of the world-famous street brand Off-White, created by the legendary American designer , opened in MoscowVirgil Abloh, currently holding the post of creative director of men's collections Louis Vuitton.

The interior of the 85-square-meter retail space is decorated in the designer's favorite industrial style: brass, stone, metal mesh.

Moscow Corner is a part of the international chain Off-White, the points of sale of which are located in the most prestigious department stores, such as London Harrods and Harvey Nichols, Galeries Lafayette in Paris, etc.

The boutique presents spring-summer 2019 collection, dedicated to the celebration of youth and cult heroes of teenagers from different eras: Bart Simpson, Donald White, etc. The style, which embodies Abloh, gives a lot of room for self-expression and an ironic attitude to life in megacities.

The new collection includes jeans and denim jackets, parkas, blazers, sweatshirts, sweaters and cardigans, T-shirts and shorts, as well as sneakers, which are distinguished by bright decor, prints and color gradient. Many models are decorated with diagonal stripes and arrows resembling road markings, as well as various inscriptions.The designer gave free rein to experiments when working on the simplest element of the collection - white T-shirts. All of them differ significantly in cut: sleeves up to the elbow, a lowered shoulder line, an unusual length.

Already recognizable models of sneakersCST-001 and Off-Court have received new colors this season. The shoe collection also includes a pair of sneakers from a collaboration with the brand Converse.

Items from the collection are already presented in the online store TSUMA.Their cost varies from 13,000 rubles for a T-shirt to 114,000 rubles for a bomber. 

Photo: TSUM