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B2B Журнал
22.07.2019 | Анна Консон

A little more than a month before the start of the 33rd CPM exhibition

In the period from September 3-6, the business center of the entire fashion industry of Eastern Europe will be the exhibition complex "Expocentre" in Moscow, in the space of which the exhibition "strong> CPM – Collection Premiere Moscow, organized by Messe Dusseldorf Moscow LLC, has been held twice a year for 16 years.» with the participation of IGEDO Company (Dusseldorf, Germany).

 

 

In the new season, the project will expand its space by placing the exposition simultaneously in 15 exhibition pavilions and a two-level Foyer area. Traditionally, the main participants include the national pavilions of Germany, Italy, France, Turkey and Indonesia, and about 30% of the entire exhibition space is occupied by manufacturers from Russia.

 

The international section CPM Premium enjoys constant success among buyers, representing more than 50 brands of the category "medium plus" and "premium" from Germany, Russia, France, Italy, Greece and other countries.

 

Steadily growing interest is also characterized by the exhibition of underwear and beach fashion CPM Body & Beach, which includes an independent schedule of the business program of lectures and seminars, as well as fashion runway presentations. In the upcoming season, the guests of the event will be presented with an expanded space of the lingerie segment, which will be supplemented for the second time by the CPM Body & Beach Fabrics section with novelties in the field of fabrics, accessories, accessories and print technologies for the lingerie industry. The combined exposition will occupy the 4th and 5th exhibition halls of the 2nd pavilion of the Expocentre at once.

 

 

An important novelty of the season will be the launch of a section for specialists managing offline stores and retail chains – CPM Shop & Retail Solutions. Manufacturers and distributors of commercial equipment, IT solutions, agencies providing merchandising and retail assortment management services will present their developments and services to visitors of the exhibition for the first time CPM.

 

The pavilion «Forum», traditionally presenting the section Made in Germany, will expand the exposition at the expense of new participants – Marc Aurel, Brinxs and Van Laack, as well as brands that have decided to return to the CPM Moscow exhibition after a short break – Bruhl, Carl Gross, Hans Schafer and Manakas.

 

Business program The Russian Fashion Retail Forum (RFRF), held with the participation of the agencies Fashion Consulting Group and PROfashion Consulting, will again take place in the expanded space of the exhibition hall 72. An integral characteristic of the business forum throughout the 22 seasons of work remains the deep influence and value of the information received by the listeners, the relevance of which invariably helps to make effective management decisions, which is constantly confirmed by expert reviews.

 

 «Business in the fashion industry has undergone significant changes and has become significantly more complicated. Many sales technologies that have maintained their positions in the market for a long time now need to be radically revised and restarted. Every market participant should adapt to the new requirements - be it a manufacturer or retailer of fashionable clothes. Excess goods are still in the sales halls, or even not delivered to stores; customs control, import rules and logistics are being tightened; and climate changes have caused the adjustment of the usual seasonality of business, and, as a result, it has become more difficult for all of us to predict the demand for autumn-winter or spring-summer collections. I would like to wish each participant of the exhibition CPM Moscow more flexibility, creativity and courage in implementing new ideas. After all, only those who are not afraid of change can count on success in the future!».

Christian Kasch, International Director of CPM

 

 

 

"In September 2019, we will present to the audience the CPM Shop & Retail Solutions section, to the creation of which we have long been pushed by both guests and exhibitors, as well as the fashion industry market as a whole. It is extremely important for our team to be able not to stand still and continuously develop the CPM exhibition project. We hope that the new initiative will become as popular as all other segments of the exhibition.

Nikolay Yartsev, < strong>russian director of CPM

 

New exhibitors will traditionally be presented by the permanent special projects of the exhibition Designerpool, Handmade, StartUp Russia and Modest Fashion, and designers, analysts and stylists of the fashion industry will be expected to attend a lecture by the world leader in trend forecasting WGSN, which has become virtually mandatory. CPM My Country in September 2019 will present several young designers from Krasnoyarsk, and as part of the work of collective stands with the support of regional business associations, new collections will be presented by trademarks from Moscow, Yekaterinburg, Ivanovo, Kaluga, Nizhny Novgorod, Ulyanovsk, Vologda, Irkutsk, Kirov, Krasnodar, Penza, Karachayevo-Cherkessia, Bishkek (Kyrgyzstan) and other cities. In September 2019, the next annual professional competition of young designers of lingerie fashion NEW FACES, organized by Intimoda Magazine, will also be held. The finalists of the project will present their best collections on the podium of Pavilion 25, and the winner will have the opportunity to get a stand for free in the next season of the exhibition CPM Body & Beach.

 

 

Another bright event of the next season will be the cooperation of CPM and the international TV channel about fashion and lifestyle World Fashion Channel within the framework of the New Model Show project. Models from many Russian cities who have passed the qualifying rounds and were personally selected by CPM fashion Director Alexander Radermacher will take part in the main program of shows, including the official opening ceremony and collective fashion shows CPM Selected, Mode in France, CPM Designerpool and others. The entire international audience of the World Fashion Channel and, of course, the guests of the exhibition CPM will be able to see the debut shows for the new stars of the catwalk.

CPM–Collection Première Moscow will be held in the period from 03 to 06 September 2019and on the territory of the central exhibition complex "Expocentre" in Moscow.

 

Photo:CPM

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