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19.10.2018 | Наталья Кулагина

Central Asia Fashion Spring 2019

On March 17−19, 2019 in Almaty at the International Exhibition Center Atakent will host XXIII International Fashion Exhibition Central Asia Fashion Spring 2019. This is the key event of the spring-summer season for representatives of the fashion business. Every year the event clearly demonstrates the increased interest of foreign manufacturers of clothing, shoes and accessories in the market of the Central Asian region.  



The exhibition Central Asia Fashion was created 12 years ago as a platform that facilitates easier contacts between suppliers and retailers. Over the past time, thousands of business contacts have been established, hundreds of contracts and deals have been concluded for the supply of high-quality products from the best foreign manufacturers to Kazakhstan, Tajikistan, Uzbekistan, Turkmenistan and Kyrgyzstan. More than 100 foreign companies from 11 countries of the world took part in the exhibition held in autumn 2018. Well-known brands from Italy, France, Spain, Turkey, Moldova, Croatia and Russia were widely represented. Women's, men's and children's clothing, shoes, hats, leather and fur products, evening dresses and accessories remain popular sections of the exhibition. This year, sewing equipment was presented for the first time, a segment of clothing for pregnant women appeared.



During three exhibition days, the participants present their collections on the fashion podium, which is erected in accordance with the requirements of the best fashion venues. Buyers who have come from all over Central Asia are looking through collections. The number of regional profile representatives who visited the exhibition this year has increased by 2 times. A special buyer program plays an important role in the wide coverage of buyers. According to this program, the organizer of the exhibition, the company CATEXPO pays for accommodation and transfer to Almaty for buyers from the regions. In September 2018, visitors from the CIS countries and the Central Asian region and 23 cities of Kazakhstan took part in the bayer program.



Every season Central Asia Fashion arouses the constant interest of fashion market participants. This is not surprising, since the exhibition helps to solve the main issues of organizing the supply of the latest collections of famous world brands. Within its framework, you can get acquainted with fashion trends, make a pre-order and purchase collections, discover new suppliers and establish contacts with them, as well as take part in business events at which market experts regularly assess the state of Kazakhstani retail and tell about successful examples of company promotion.



With the development of the fashion market, there is a need for training specialists working in the field of fashion business. That is why a business program is being held at Central Asia Fashion. Every time it is visited by well-known Kazakhstani and foreign experts with extensive experience in various areas of business, from organizing purchases and managing retail outlets to increasing sales. Business program participants discuss global trends that may change modern retail in the near future and share practical recommendations.



The international exhibition Central Asia Fashion is intended only for a professional audience and promotes constructive dialogue and business development. It has established itself as an important event that offers the most promising business technologies and constantly discovers and analyzes the main directions of fashion retail development.


Photo: Central Asia Fashion