Swiss brand Caterina Leman showed the collection of the spring-summer 2017 season as part of the exhibition Collection Premiere Moscow.

Caterina Leman successfully implements the instant sales format on the Russian market "see now, buy now", and the collection became available to buyers immediately after the fashion show. At a time when everyone presented the autumn-winter collections, the brand focused on the fashion show of summer clothes, which aroused great interest. Representatives of the brand announced the high demand for this format and the large number of orders they received as a result.

«From the catwalk – to the store », - this is the fashion motto of the last few seasons. The transition to a new strategy of such giants of the fashion world as Burberry and Ralph Lauren allows us to talk about the popularity of the approach and breaks the long-standing scheme of pre-orders and six-month waiting for new collections. Buying a collection right before the start of the season and adjusting their assortment in real time, wholesale buyers get clear advantages: high speed of reaction to market needs, flexibility, fast turnover and return on invested funds. The strategy is based on "see now, buy now" by Caterina Leman sales of the current collection at the beginning of the season and weekly updating of the assortment with capsule deliveries.

The collection itself, inspired by the dynamic image of a modern woman, is multifaceted and sometimes contradictory: she plays on contrasts, gives an explosion of emotions and a sense of success. The collection offers a rich selection of casual, comfortable and functional items that perfectly complement each other. There are also many successful solutions for the office.

The show ended with the presentation of a special limited collection of evening wear.