Jimmy Choo − one of the most famous brands of luxury shoes and accessories, is again preparing to change the owner of a controlling stake. The German investment company JAB Luxury, which is the majority shareholder of the British brand, put the company up for sale. This decision was made due to the fact that JAB Holding, owned by the Reimann family, which includes JAB Luxury, plans to reorient itself from the luxury industry to consumer goods, primarily the coffee business and food products. The holding's press releases emphasize that this is their main and profitable field of activity.

About 150 Jimmy Choo stores are open all over the world. There are five stores in Russia, four of which are located in Moscow and one in St. Petersburg.

The brand's turnover in 2016 amounted to 364 million pounds (+14.5% compared to the previous period at the current exchange rate, +1.6% at a fixed rate), and net profit reached 24.3 million pounds (+27.9%).

To date, potential buyers of Jimmy Choo have not yet appeared.

As Bloomberg notes, JAB is going to sell shares of other brands in the fashion sector, including Bally International AG (a Swiss brand of shoes and accessories) and Belstaff (premium casual style clothing). Over the past few years, the corporation (until 2014 it was named Labelux) has already got rid of a number of brands acquired earlier: Derek Lam, Zagliani and Solange Azagury-Partridge.

JAB plans to buy Panera Bread Co, which is engaged in bread baking, for $7.2 billion. Prior to that, JAB bought Peet's Coffee & Tea, Caribou Coffee and Krispy Kreme Doughnuts, becoming one of three international players in the coffee market along with Starbucks Corp. and Nestle SA.

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