The premiere of the event in January 2013 caused considerable surprise in the business community when a lot of wholesale buyers of clothing from all over the world were invited to the exhibition center of the new airport under construction near Berlin. And now, five years later, unlike the unfinished air harbor, the Panorama Berlin exhibition, held simultaneously with the Berlin Fashion Week, occupies a leading position in the industry.

Perhaps the secret of its success is that the exhibition quickly moved to the main site of the Messe Berlin exhibition center. It grew from season to season, attracting more and more visitors. Today Panorama Berlin is one of the most serious trade industry events, where an area of 50 thousand square meters. m presents more than 800 brands of all segments of the fashion industry: women's, men's and children's clothing, denim, outerwear, shoes, accessories, beachwear, underwear, as well as a whole sector with life-style goods. More than 50 thousand visitors from 96 countries come to the exhibition every year.

Of course, the exhibition is developing not only quantitatively, but also qualitatively. In particular, some changes have occurred in the distribution of the exposition by halls.

Hall 1 – STYLE HUB
The main focus is on fashionable youth collections.

Here you can find such brands as: One More, Coster Copenhagen, Re:draft, Saint Tropez, Freequent, Soaked in luxury, Caddis Fly, Cartoon, Desigual, Glamorous and others.

Hall 2 – MA!N
This is the name of the space for presenting collections of cutting-edge clothing, as well as special solutions and products for the strong half of humanity, including non-textile products, this season.

Brands: Roy Robson, Nowadays, NZA, Benvenuto, Lerros, Digel, Olymp, Alberto, Milestone and others.

Hall 3 – URBAN LAB
The exposition of this hall focuses on casual clothes for the urban lifestyle. These are brands: PME Legend, Petrol Industries, Shine Original, Lindbergh, Solid, Blend, Funky Buddha, Dreimaster, Camel Active, Garcia and others.

Hall 4 – CONTEMPORARY
Collections intended for the beautiful half of humanity will be presented in this hall. Here you can see both sophisticated evening collections and high-quality casual clothes for elegant beauties.
Brands: Marc Cain, Nile, Herrlicher, Dixie, Luisa Cerano, Oui, Raffaello Rossi, Mucho Gusto, Lieblingsstuck, NOA NOA and others.

Halls 5 and 6 – SHOES & ACCESSORIES
Two of the ten halls of the Panorama Berlin exhibition are specially allocated for the "shoes and accessories" segment: Hall 5 – STYLE ESSENTIALS and Hall 6 – DETAILS. Each of them occupies an area of about 3.3 thousand sq. m.
In Hall 5 there will be brands: Ann Kurz, Apple of Eden, Art, Bali Bali Exclusive, Bullboxer, Chillouts, Collonil, Dkode, Dockers by Gerli, Dogo, Felmini, Flip Flop, Gardini Spirit, Happy Slipper, Icepeak, Inuovo, Ipanema, Ipanema with Starck, Macarena, Manas, Maypol, Mundart, Natural World Eco, s.Oliver Shoes, Sixtyseven, Softinos, Spartum, Standford, Wrangler Shoes, Zwei and others. 
There will also be brands exhibiting their products at the exhibition for the first time: Alex Max Italy, Ana Lublin, DWRS, Fila, Holster Australia, La Strada, Made in Italia, Onteks, OOG Generation, Project Delray, Shoecolate, Vertical l’Accessoires, Zaxy. 
In Hall 6, you can see bags, jewelry, scarves and other accessories from the following brands: Accenti, Adelhei Gluckswerkstatt, Allrounder, Ara, BA98 Cologne, Bernardo Bossi, Bernd Gotz, Blue Heeler, Emily & Noah, Everybody by B. Z. Moda, Frankies Garage, Haflinger, iXXXi Jewelry, Josef Seibel, L. Credi Munich, Leslii, Leslii Premium, Lumisha, LYDC London, Melvin & Hamilton, Mephisto, Selection by Vanzetti, Sempre by Voi, Silbergift and others.
For the first time, Alexandrine Paris, All the Luck in the World, Artada, Axel, Brace, D&X London, Dansk Smykkekunst, Mayann, Pani-ka, Remonte, Ricap Shoes, Rieker, TD7/11, Titan, Waldlaufer, Warnatasku will show their products.
The new structure of the exposition includes both classic stands for brands and an open area for presentations in the center of each hall. Unlike stands with an area of 50 to 120 sq. m., where brands themselves must build equipment for displaying goods, these zones are 5–15 sq. m. in size. The mts will be equipped with a single system of high-class presentation modules.
Such a development of the exhibition space makes the Panorama Berlin exhibition understandable to the visitor, easy to navigate through the exposition and very economical for participants, especially for accessory manufacturers who do not occupy a large exhibition area. As a result of such placement, products of about 150 brands will fit in both halls.
The exhibitors liked the renovation of the SHOES & ACCESSORIES exposition last season, especially the organization of open presentation areas in the middle of the halls. And we have received a lot of applications from new participants in the segment of shoes and accessories," says Lena Pippert, Sales Manager of the SHOES & ACCESSORIES Panorama Berlin section.

Halls 7A&B – PLUS SIZE FASHION
Traditionally, the segment of clothing for women with curvy forms will occupy two zones in the 7th hall. These are brands: Zizzi, Via Appia, Frapp, KJ Brand, Mat Fashion, Adia, Doris Streich, Karin Glasmacher, Mona Lisa, Yoek, Sheego and others.

Hall 7C – LINGERIE
The LINGERIE hall, which opened for the first time last season, where underwear, swimwear and clothing for home and leisure are presented, will be reformatted to bring a more organic and warm atmosphere to the exposition.
There will be brands such as Palmers, DKNY Sleepwear, Spanx, Heidi Klum Intimates, Stella McCartney Lingerie, Kate Spade, John Frank, Secrets, Hotsox and others.

Hall 9 –NOVA CONCEPT
Traditionally, those who are looking for something new will gather in this hall. Unique portfolios of innovative clothing for the city, accessories, life-style goods and various fashion gadgets will be presented here.
They will be shown by the brands: Pepe Jeans London, Guess, Tigha, Gant, Fornarina, Bench, Chiemsee, Colorado Denim, Palladium, Gipsy.

The organizers of the exhibition will do everything in their power to make sellers and buyers feel as comfortable as possible at the event when discussing contracts, select the products they need and establish new business ties.