Trends promoted by magazines advertising the beauty industry, under the proud name "New trends in fashion", in fact do not always coincide with the real statistics of popularity with the client.

The English edition of Daily Mail, having researched social networks of different countries of the world, came to the conclusion that the style of makeup, manicure, choice of hair color and even hairstyles radically differ depending on the country and continent. After reviewing thousands of pages of selfies on social networks, based on user comments, analysts have identified an amazing trend:advertising does not always determine trends in fashion.At the same time, some trends surprised the researchers of the beauty market, and we will try to answer their questions hanging in the air clearly, based on personal experience.

The first discovery: women Australia prefer to look natural and do not use makeup, and if they choose make up, then only natural shades, trying to keep the freshness of the face and hairstyle. French women never change red lipstick of all shades, completely ignoring pink, beige and orange lip shades.

Therefore, holding a new lipstick with an unusual shade in your hands, remember that in a country where women are considered to be the standard of taste and charm, they would not use it. Also, French women, according to the study, mostly use shadows, mascara and eyeliner in brown tones.

Unlike reserved Australians, Englishwomen prefer three types of makeup and hairstyles that will immediately give out the class identity of the person. The working class loves a lot of tattoos on the body, tattoo makeup with thickly defined eyebrows, foundation, light lipstick and bright false nails. The middle class– teachers, doctors, entrepreneurs and lawyers will wear regular haircuts and barely noticeable makeup with an emphasis on lips or eyes. Classic manicure, without fantasies. High society allows itself loose hair and brighter makeup or, conversely, its complete absence.

Americans more often than others allow themselves to use new skin care products, adore new brands and are always ready to experiment in makeup and manicure. But the hair here has been trying for several years to grow and braid the most imaginative options with ribbons and flowers, beads or even artificial strands.

The journalists were most surprised by the desire of fashionistas from the East to look blonde. And not only blondes, but also with a permanent perm. The largest number of selfies from South Korea looks like this: lovely creatures with extended eyelashes and lipstick in pink shades, hair is bright blonde, often with curls.

The beauty industry and the cheapness of the services of cosmetologists and stylists in South Korea allowed Koreans to run into local hairdressers almost daily. They also dye their hair in light shades in Japan, and the desire of Asian men to become blonde is no longer so relevant. We were also surprised by the data from Africa, where, for example, 80 percent of women with makeup products prefer French manicure.

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