An updated boutique Billionaire with an area of 140 square meters has opened in the London shopping center Harrods . The first opening of the store took place in 2007, after which the Italian luxury men's clothing brand immediately broke sales records.

The design of the new Billionaire was developed by the famous Italian architectural studio CLS. The atmosphere of New York - the city of skyscrapers, unlimited possibilities and crazy rhythm - fully reflects the brand concept, which is based on success and luxury. Elegant gold coins with the image of a lion adorn the lamps, walls and floors. The original details on the clothing rails, shelves and showcases contrast perfectly with the dark walls, leather upholstery and mahogany.

The updated store presents customers with a wide range of clothing and accessories: crocodile trench coats and metallic tuxedos, blazers embroidered with sequins, silk jacquard suits, velvet sleepers, snakeskin sneakers and other models.

In 2017, the boutique Billionaire also opened on Via Della Spiga in Milan, and in the future it is planned to launch projects in Paris and Bucharest.