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B2B Журнал
29.11.2018 | Альбина Весина

Anti-ice from "Unichel"

By the winter season 2018/19, the shoe brand "Unichel" has expanded the line of models on a unique anti-ice sole.The production of winter shoes has increased by more than 20% on the anti-slip sole of the system "Anti-ice". This sole was used for the first time in the production of Russian shoes at the Unicel factory last year. The technology quickly became a real hit. In 2017, about 17,000 men's and women's pairs of shoes with new soles were produced.

 

Anti-ice from

 

 

              

The system "Anti-ice" is a patented Italian technology, which is a sole equipped with special spikes embedded at the production stage. Staples with spikes switch to two positions: «spikes out»  for how many surfaces, «spikes in»  for floor coverings.

 

In the winter of 2017, the collection on the anti-ice sole was mainly focused on the older generation and the style direction "comfort". Due to the high demand of customers this year, the factory has increased the model range and added new styles to the range, aimed at young buyers. So, this season, Russians are invited to choose from 14 models of men's and women's shoes in the style of sport casual, made of leather, nubuck and combined materials. Including the novelty of this year is a model that combines the latest technologies adopted by the factory "Unichel": a sole "Anti-ice" and at the same time a thin and warm lining material of a new generation – marmotta.

 

Anti-ice from

         

Comments Vladimir Denisenko, General Director of the factory «Unichel»: «High customer demand for models «Anti-ice» is due to the fact that it is already more than just shoes. It has new qualities and provides a new level of health and safety protection to its owners.

 

In total, for the winter of 2018/19, the factory has already produced 21,300 pairs of shoes with anti-ice soles.

 

Photo: «Unichel»

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