The competition has been held by Ernst&Young (EY) for 29 years and is rightfully considered the most prestigious international competition in the field of entrepreneurship. Today its geography covers about 145 cities in 50 countries of the world. The competition has been held in Russia since 2003, and the company EY is an international leader in the field of audit, taxation, transaction support and consulting.

At the award ceremony, the winners in 10 nominations were announced and special prizes were awarded to the finalists selected by an independent jury. The jury consisted of well-known representatives of business and academic circles, as well as winners of previous years. They evaluated the contestants according to criteria such as entrepreneurial spirit, innovation, financial performance of the company, growth dynamics, industry leadership, digitalization models, strategy and management principles.

Among the projects of ZENDEN Group , the successful cooperation of the company with FIFA on the eve of the 2018 FIFA World Cup in Russia was noted, as well as the products of the shoe holding released for the international tournament with its unique symbols. Later, one of the pairs of licensed shoes was presented to the best footballer of the planet Lionel Messi, and the collection itself was named the best sports product of the year at the annual national award "Sport and Russia".

Photo: ZENDEN Group press service