subscribe to brand news 
B2B Журнал
03.06.2024 | Милена Мисоченко

Alena Akhmadullina draws inspiration from the folk art of the Belgorod region

A new collection "Belogorie" from the brand Alena Akhmadullina has recently been released, inspired by the rich heritage of folk arts and crafts of the Belgorod region.

The central element of the collection is a unique type of embroidery called "black—patterned" - a unique way of embroidery, characterized by the use of black thread on a white background.

Embroidery techniques were also used in the collection, such as: a cross — to create geometric ornaments and patterns, a smooth surface — this technique allows you to create three-dimensional embroidery elements, such as flowers and leaves, Richelieu — used to create openwork embroidery elements that give lightness and airiness to clothes, a counted seam — this technique is used to create complex ornaments and patterns using multicolored threads. In addition to these basic techniques, the collection also used rarer techniques such as "set" and "Vladimir seam".

It is important to note that all the embroidery on the products is handmade by experienced craftsmen, which gives them uniqueness and uniqueness.

The basis of the collection is dresses, plus it includes the famous "bruise" coat, sundress and poneva. These are traditional clothes for Belogorie.

When creating the collection, the brand actively collaborated with the artistic and creative teams of the region. As part of this collaboration, a competition for the best drawing dedicated to the Old School toy was held among art schools. The works of the winners of the competition became the basis for the prints decorating the models of the collection.

The Belogorye collection is a tribute to the rich traditions and cultural heritage of the Belgorod region. It allows you to take a fresh look at the beauty and uniqueness of Russian folk art.

Do you want to keep up to date with the main events in the fashion industry and brand news?

0