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11.02.2019 | Лидия Соколова

adidas guards the oceans

In 2018, the group of companies adidas released more than 5 million pairs of shoes containing recycled plastic waste, and plans to double this figure in 2019.

 

Adidas for ocean conservation

 

As a result of the cooperation of adidas with the environmental organization and the global cooperation network Parley for the Ocean, plastic bottles from the largest beaches of the planet are collected for recycling and do not fall into the waters of the world ocean. They turn into yarn, which becomes a key component of the material for making the top of adidas brand shoes. In addition to shoes, the company produces clothes from recycled material. Sports knitted suits for the football teamBayern Munich and equipment are sewn from such fabricsAlexandra Zvereva for the Australian Open.

With adidas products made from recycled plastic, we offer our consumers not only aesthetic appearance, functionality and quality, but also a small but real contribution to the preservation of our oceans.In 2017, 1 million pairs of shoes were produced, in 2018 already 5 million, and in 2019 we plan to release 11 million pairs of shoes containing recycled plastic that has not polluted the oceans».

Eric Liedtke, Member of the Board of adidas, responsible for global brands

At the recent UN Conference on climate change in Katowice, Poland, adidas signed theClimate Protection Charter, in which manufacturers participatefashion industry. Under this agreement, the company undertakes to reduce greenhouse gas emissions by 30% by 2030. In addition, adidas aims to use only recycled polyester in every product by 2024. Having become one of the founders of the Cotton Improvement Initiative, adidas uses only cotton grown in compliance with environmental standards. And from 2016, adidas stores will stop packing goods in plastic bags.

"The course for sustainable development at adidas goes far beyond the use of recycled plastic.We also continue to improve our environmental performance of production. This includes the use of environmentally friendly materials, the reduction of CO2 emissions and the prevention of waste generation. In 2018 alone, we saved more than 40 tons of plastic in our offices, retail stores, warehouses and distribution centers around the world by replacing plastic with more environmentally friendly packaging.

Gil Steaert, Member of the Board of adidas responsible for global operations

In cases where the use of plastic (for example, in transport packaging)still unavoidable, adidas relies on measures for its proper disposal and continues to develop alternative technologies. Currently, the company supports the global innovation platform Fashion for Good by donating 1.5 million euros to its development, which is the monetary equivalent of the damage caused by various plastic packaging to the environment. 

 

Photo: adidas

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