The company Addreality, a Russian software developer in the field of Digital POS, presented 11 different digitalization options for offline retail and social facilities, and also announced product line updates. The demonstration took place within the framework of the first partner conferenceAddreality in Moscow.

Among the solutions for digitalization of retail, Addreality presented a project of targeted advertising on its own platform Addreality for fashion industry stores, including the ability to recognize the gender and age of visitors and adapt advertising content to a specific person, video analytics and collecting statistics about customers. The developer also demonstrated an interactive catalog of products for a pharmacy chain, a mechanism for digitally comparing the characteristics of goods right in the store, a unique sound design with access to a database of licensed music content, self-service cash register for customers, displaying digital information about the product in the sales area.

 «The possibilities of digital channels are now limited only by our imagination, - comments Sergey Galeev, CEO of Addreality. Visual technologies allow not only to emotionally involve consumers in communication with the brand, but also to give much more versatile information, create a wow effect, promote the values and philosophy of the company, accelerate communication. That is why Digital POS & Signage – one of the fastest growing technological trends in retail. We estimate the growth of this market in Russia by 10% annually.

Addreality solutions help to create and centrally manage digital content and advertising on screens, interactive surfaces, video walls and music equipment, as well as collect audience data and analyze the effectiveness of the displayed content.

To date, more than 1,000 stores and retail outlets in Russia operate under the Addreality platform, the company has implemented more than 20 thousand retail digitalization projects. By 2020, Addreality plans to increase this figure to 300 thousand implementations of proprietary software in Russia and abroad.