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18.12.2018 | Альбина Весина

Accessories from brochures

On the eve of the New Year holidays, the agency Louder launched the initiative UPCYCLE PROJECT to process advertising materials into fashion accessories.

 

CEO of Louder Agency - Danilo Lange
 
The essence of the project is the reasonable use of materials that accumulate after numerous marketing activities of brands. The main slogan of the agency Louder:"Actions speak louder than words" ("Actions speak louder than words"). It was this principle that became the starting point for launching an extraordinary project for the zero waste advertising market UPCYCLE PROJECT.
 
So, a collection of bright bags has already appeared from the banners, and the plans for the future include the production of laptop cases. The idea of producing recycled accessories came to the Louder team as a result of working on a large-scale project adidas Creators Base, which became the largest creative sports venue during the Russian 2018 World Cup. At the moment, most brands in the Louder portfolio are interested in the initiative. While the bags are distributed among friends of the agency, but in the future the entire collection will be available for purchase.

 


 
The initiative of the Agency for Integrated marketing communications Louder is designed to minimize negative consequences for the environment. Banners are recycled in an environmentally friendly way, becoming a material for the production of fashionable shopping bags.

 

Photo: Louder press service

 

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