There is a new trend in the Russian fashion retail market: international brands are rebuilding their assortment, increasing the share of basic items at lower prices in order to retain customers. According to Kommersant, in recent years the share of clothing in the low price segment has increased from 51% to 65%.

A study by Fashion Consulting Group notes that most Russian retailers are raising prices for their products due to inflation, while international brands are lowering the minimum price threshold. In particular, over the past year, prices for the basic line of jeans of the Spanish company Zara have decreased by 36%. The decrease in the lower price limit was also noted in the stores Stradivarius, Marks & Spencer and the Russian brandZarina. At the same time, many brands, on the contrary, increase the minimum cost of goods. The largest growth was recorded in the stores of the O'Stin. 

According to the study, in the post-crisis years, global brands, including H&M and Mango, mainly retained articles with favorable prices for consumers, while Russian retailers, on the contrary, increased prices, adhering to a different strategy. Today in the Russian market, the mid-price segment accounts for 25%, the share of luxury goods is 10%.

Source: Malls.Ru

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