Analytics
How much money has the Met Gala raised this year?
This amount exceeds all philanthropic activities
How a fashion brand can succeed and win the hearts of customers
In the modern fashion world, where competition is extremely high, competent marketing is the key to the success of any brand
Deconstructive fashion is the most provocative fashion trend
In this article, we will talk about what deconstructive fashion is, how it originated and thanks to whom it became in demand
References in the style of sports chic from top photographers of the world to create a lookbook and a campaign for a fashion brand.
A fashion brand striving to create unique and stylish collections should pay special attention not only to the design of clothes, which is certainly important, but also to the methods of presentation
Prices for Chanel bags have skyrocketed
The classic Chanel Flip Flap model of medium size has almost doubled in price, having crossed the threshold of ten thousand euros
Lamoda records sales growth for sports goods
Lamoda analysts studied the dynamics of sports goods sales in March-April and found an impressive 23% increase compared to the beginning of the year
Hermès: Chinese buyers are saving sales
French fashion house Hermès, known for its luxury handbags, recorded sales growth in China in the first quarter of 2024
Lyst platform has published its first quarterly report for 2024
On April 24, the first Lyst Index quarterly report for 2024 became available
The ideal product card on the website or in the application of a fashion brand: what is it?
In this article, we analyzed the websites of leading Russian clothing brands and highlighted the main points that attract or, conversely, repel customers
Collaboration between brands and designers: secrets of success
Collaboration between brands and designers has become an integral part of the fashion industry
Have you played inclusivity and that's enough?
Vogue Business has released a report on inclusivity at the past fashion weeks
How customers choose clothes, shoes and accessories
Lamoda and the Fashion Factory School conducted a joint study to find out how buyers in Russia choose clothes, shoes and accessories.
The Future of shopping
Today, retail is in a state of transition, so Vogue Business announces the «end of the golden age of fashion retail» and publishes 17 articles about the future of retail
Influence marketing in the Russian fashion market
Influence marketing is a special way of promoting goods and services through media personalities on social networks or other platforms.
How to increase customer loyalty to a brand
In the fashion industry, trusting relationships with clients are the key to prosperity and development of the brand.