Analytics
From existence to communication: how and why it is important for fashion brands to create "icons"
The market is oversaturated with beautiful things, high-quality materials and stylish collections. But what makes some brands iconic, while others are just market participants?
The Future of Fashion: Personalization in premium brands
Let's look at why personalization has become a cornerstone of brand strategy, how it improves customer experience, and what role technology plays in its development.
LVMH buys Moncler stake
LVMH is a French multinational company that owns such iconic brands as Christian Dior, Louis Vuitton, Givenchy, Guerlain, Moët & Chandon, Hennessy, Chaumet and many others
How to properly allocate a budget for a novice entrepreneur in the fashion industry
Starting a business in the fashion industry is a difficult and responsible stage that requires a lot of preparation and analysis
What is a brandbook and what does it include
A brandbook is an official document that describes the standards of your company's visual style
Michael Kors topped the engagement rating at New York Fashion Week
The study covers the period from September 6 to 12 and takes into account likes, reactions, reposts and comments in brand accounts
The Invisible magnet: how identity transforms fashion brands
In the fashion world, brand identity is not only a set of visual elements, but also a deep concept that reflects the unique self of each brand
Inditex sales increased by 10.2% in six months
Inditex is a Spanish company, owner of large store chains (Zara Home, Massimo Dutti, Bershka, Oysho, Pull & Bear, Stradivarius, Uterqüe)
“Target audience: how to define it and why it is important in the field of fashion”
Knowing their target audience, brands can develop collections and products that meet the specific needs and offers of consumers
The shares of the Burberry fashion house fell several times
For 15 years, Burberry Group Plc has been on the list of British blue chips
Building a brand through history: how storytelling helps you stand out in the market
Storytelling promotion is a great way to not only attract new customers, but also establish close relationships with your audience.
Hermès: growth against the trends
Hermès continues to strengthen its position in the luxury goods market
Working with refunds: strategies and best practices
In this article, we will look at the key strategies and best practices for working with refunds
Getting dressed expensively: why have clothing prices skyrocketed?
Prices for clothes and shoes are rising rapidly, and this trend is causing concern among consumers
LVMH: Net profit drop amid market uncertainty
The world's largest manufacturer of luxury goods LVMH Moet Hennessy Louis Vuitton SA summed up the results of the first half of 2024