One of the largest Russian shoe retail chains ZENDEN Group plans to open about 15 new retail outlets in the Far Eastern Federal District by 2020.The company's conceptual shoe stores will appear in 7 new cities: Vladivostok, Khabarovsk, Blagoveshchensk, Ulan-Ude, Komsomolsk-on-Amur, Ussuriysk and Chita.

The planned openings should increase the total retail area of the ZENDEN Group network by 7 thousand sq. m. In parallel, about 250 jobs will be created in the region with comfortable conditions for employees and a level of pay "above average" in the market.

The decision to develop the retail network ZENDEN in the Far East was preceded by a comprehensive study of consumer demand. According to its results, the presence of stable needs of buyers of the Far Eastern Federal District in inexpensive and high-quality shoes from a large federal retail network was revealed. 
The assortment of stores will be formed taking into account the needs of residents of the Far East, it will include more than 3,500 different items. Along with classic models and shoes under its own brand, customers will be offered a line of well-known international brands such as Rieker, Adidas, Thomas Munz, Sergio Taccini, Carrera and Quattrocomforto.

Comments Alexander Sarychev, Managing Partner of ZENDEN Group: "The expansion of the network in the Far East fits well into the long-term development strategy of ZENDEN Group. This step allows us to significantly increase revenue, and also guarantees even more attractive terms of cooperation from suppliers by increasing the volume of sales of goods. Thus, we achieve an important synergy for business from the company's presence throughout Russia in the format "from Kaliningrad to Vladivostok", and our buyer, due to the scale effect, receives the best price-quality ratio in the Russian shoe market. People's demand for these indicators is now as high as possible." 

Photo: ZENDEN