The acquisition of the well-known Mascotte shoe brand will allow the ZENDEN group to increase its retail network by 36%, from 258 to 351 stores in Russia as a whole.

The transaction fully meets the company's external growth strategy to the scale of the largest shoe holding in Russia and demonstrates its readiness for further investments. By 2020, it plans to increase the scale of its business five times and achieve revenue of 100 billion rubles.

Andrey Pavlov, President and founder of ZENDEN, commented on this event: "A new asset in the structure of our holding will qualitatively complement the business, strengthen the team with highly qualified specialists, significantly expand the range of the medium plus price segment and significantly enrich our unique offers in stores. Mascotte has been working on the market for many years, the brand is very well known to the buyer. We will feel the positive effect of the integration of the new business into the group at the beginning of next year.