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26.07.2018 | Лидия Соколова

We analyze the old, attract the new

September 19, 2018 in the framework of Communication platforms of the 51st Federal Fair "Tekstillegprom" Natalia Chinenova, a leading specialist of Russian retail and consultant on the organization of franchising, retail and wholesale sales Fashion Consulting Group, will hold an author's seminar on the current topic of wholesale sales promotion.



Online platforms, omnichannel, active involvement of wholesale buyers in the digitalization process, principles of online self-service and personalization of each individual wholesale buyer are the main trends in the development of wholesale sales in the global economy.


Seminar program:

  • Methods of analysis of the wholesale customer base.
  • Rules for filling in the database of wholesale customers – client or legal entity
  • Geography of clients
  • Managers and clients
  • Customer rating:
  • key customers – what do they give the company?
  • regular customers – why and why do we keep them?
  • unprofitable clients – why do we work with them?
  • sleeping buyers – do the company need them?
  • How and what conclusions to draw from the analysis of the wholesale customer base.
  • What is «city closure due to «saturation» - or when and how do we choose strategic partners
  • What can threaten the company's "key" customers
  • Choosing priority development cities
  • We build price diamonds of priority purchases.
  • How to keep wholesalers based on analytics.
  • What can be «pulled » from analytics?
  • What kind of clients do we "raise"?
  • The company's commodity and credit policy as a tool to retain wholesale buyers.
  • Ways to stimulate wholesale buyers.
  • Calendar plan of promotions and events for wholesale buyers
  • Discounts and gifts
  • Types of shares.


We invite you to visit the 51st Federal Wholesale Fair of Textile and Light Industry Goods and Equipment "Tekstillegprom", which will be held from September 18 to 21, 2018 in Moscow at VDNH in pavilions 69 and 75.


Photo: «RLP-Fair»