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B2B Журнал
01.06.2018 | Альбина Весина

V Conference "Marketing of shopping centers"

From 7 to 8 June in Moscow for the 5th time will be held a business conference «Marketing of shopping centers. Reboot.The Conference will be attended by more than 20 speakers with practical reports and master classes, anti-crisis solutions and cases.

 

 

Customer behavior has changed:people increasingly want to buy not only goods, they need emotions, qualitatively different opportunities, new potential. Forming your own customer with the needs to come back for emotions from purchases is the basis of loyalty to a point of sale. This is the purchase of the XXI century, a purchase in the conditions of the new normal economy. Shopping malls have ceased to be a place only for shopping, now people are coming there more and more often for new experiences, entertainment and recreation or to spend time with friends. To attract a large flow of visitors, the shopping center should be a single space combining entertainment, educational and creative formats. Is it possible to ignore these changes and not change anything in your business? No.

Today the choice is simple:either your marketing is changing, or your company has no place in the market.

Time: 7–June 8, 2018, 10:00–18:00.

Venue: Moscow, Vozdvizhenka str., 9.

 

The Conference program.

 

Photos provided by the organizers

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