This year "Ural Fashion Week" will be represented by more than 150 companies and factories from 39 cities of the country – Moscow, St. Petersburg, Yekaterinburg, Novosibirsk, Sochi, Kostroma, Yaroslavl, Ivanovo, Kirov, Cheboksary, Yakutsk, Tomsk and, of course, Chelyabinsk. Famous knitwear factories from Turkmenistan, Mongolia, Belarus, Chuvashia, Udmurtia, Tatarstan, Bashkiria did not stay away from the large-scale exhibition.

Many clothing factories will present their new collections at the exhibition. For example, the company «Marie Fine» from the Moscow region. Every year, the company's fashion designers develop two clothing collections, one of them "Spring/Autumn" will be presented at the Chelyabinsk exhibition. Kirov clothing factory «Bergamo» sews dresses, modern silhouettes and design of which, captivate with their brevity. The free form of the dress especially attracts with its elegance and once again convinces us that beauty is in the simple. 

Folklore motifs in modern fashion will also be presented at the exhibition. For example, the companies «Taaruga» and «Perezvon» from Yekaterinburg will bring staple dresses, sundresses, women's and men's shirts, long skirts, trousers, tunics. In the tailoring of products, natural materials are used as much as possible, as well as braid, lace and patchwork techniques. Despite the unusual nature of the products, these are not stage clothes, quite comfortable, interesting products for modern life. 

An important detail of any wardrobe is underwear. Seamless underwear and lace sets, men's T-shirts and shirts for girls  – here is an incomplete assortment of collections. This segment is quite solidly represented at the "Ural Fashion Week". So, the Moscow factory of underwear and knitwear «New Time» will bring its products.

The organizers of the exhibition also took care of home comfort. The exhibition will feature companies and firms engaged in home clothing and bed linen. So, the Orenburg company «Holty» will show in Chelyabinsk a collection of bedding made of natural sheep wool, bathrobes and even slippers that relieve tension after a hard day's work and have kindness and peace.

At the exhibition, much attention will be paid to accessories.The capital's leather goods company «ViTa» will bring beach bags and clutch bags, light backpacks and original purses to the Urals. And all this – of various shapes and colors. And the Chelyabinsk online store «New fashion» will delight with the latest novelties of European fashion – bags, clutches, jewelry directly from the factories of sunny Italy. There will also be a lot of jewelry at the exhibition, both costume jewelry and jewelry.

A lot of attention will be paid to "Ural Fashion Week" and physical beauty and health. During the Week of May 18, the fourth open regional nail service championship will be held. Masters from Chelyabinsk, Sverdlovsk, Tyumen and Kurgan regions will take part in the competition. Their work will be evaluated by a qualified jury, which includes certified judges from Moscow, Yekaterinburg and Chelyabinsk, champions of Russia and Europe in nail modeling.