Under Armour goes to the cosmic level
The American sportswear and equipment brand Under Armour has entered into an exclusive agreement with Virgin Galactic to make clothes for the next generation of space exploration programs.
This exciting collaboration brings together Virgin Galactic's mission to turn commercial space travel into reality and the experience of Under Armour in the field of tailoring technical clothing and footwear, thanks to which astronauts will be fully equipped to achieve maximum efficiency in a new era of exploration. space.
The American brand, known not least due to the active introduction of technical innovations, will develop and manufacture spacesuits for passengers and pilots of Virgin Galactic, which meet the increased requirements of safety, convenience, comfort and style.
The partnership also includes the creation of uniforms for the international team of Virgin Galactic in Spaceport America;(New Mexico). Engineers, trainers and the astronaut support and support team, as well as the staff of the Mission Control Center, all members of Virgin Galactic will wear Under Armour clothing specially selected to enhance performance and feeling unity of the collective.
When creating the Virgin Galactic collection, the designers of Under Armor draw inspiration from the rich heritage of innovative technical solutions for the best athletes in the world. Under Armour uses a holistic approach, and in addition to clothing, programs will be developed for physical training and recovery of an astronaut with an emphasis on improving mobility, strength, fitness, nutrition and sleep.
Flying into space will be a new unusual experience for astronauts Virgin Galactic. After acceleration, vertical ascent in a two-seater ship at a speed three times the speed of sound, passengers will be able to leave their seats and feel the freedom of weightlessness, admiring the breathtaking, life-changing views of the planet Earth from the depths of space. The individually selected Under Armour spacesuits will provide astronauts with confidence, safety and comfort, as well as a stylish appearance during this unprecedented life experience.
Comments Richard Branson, founder of the corporation Virgin Group: "I have followed the success of Under Armour, maintaining a personal friendship with its CEO Kevin Plank and established for many years years of relationships with various companies Virgin. I really liked his willingness and firm intention to push the technical capabilities of clothing to improve performance, and I was more than pleased with how Kevin and his talented team approached the serious task of creating space clothing for Virgin Galactic. Our partnership is based on a strong system of shared values, and we will be especially proud to wear the space suit Under Armour during the first commercial space flight Virgin Galactic".
Comments Kevin Plank, CEO Under Armour: «Working withRichard and Virgin Galactic This is a brilliant chance that inspires the members of theUnder Armour team, working all over the world. In addition, this is a great opportunity to test our innovations at the highest level and continue to expand the boundaries of human capabilities.
The full range of clothing and footwear will be unveiled later this year, ahead of Richard Branson's first commercial flight.
Photo: Under Armour