Trading platformTmall (Alibaba Group) launches a platform for clothing brands that do not have their own online store in Russia.

Gloria Jeans has already placed its products on the site, whose store onTmallhas been open since February 6, and soon the range will be replenished with products fromModis. It is worth noting that brands will have to build all the logistics on their own, and this is the most expensive part of the sales chain.Tmalladheres to this model in China, where not only small companies, but also the world's largest brands develop sales on the basis of the platform:ZARA, GAP, etc.

«Clothing– one of the main categories Tmall. The most popular search queries on AliExpress and Tmall consistently include «dress», «t-shirt» and «swimsuit», as well as various accessories».

Mark Zavadsky, AliExpress Business Development Director in Russia and CIS countries

According to the terms of the placement, Tmall will charge a commission on orders, but the company has not yet disclosed its size.Data Insight co-founder Boris Ovchinnikov admits that the commission for clothing brands may be comparable to the typical AliExpress 5%. 8%. But the bulk of the contract value should be the seller's promotion on the start pages of Tmall and big AliExpress.;he argues.

Also, Tmall does not disclose data on attendance and the number of orders. According to SimilarWeb, in December 2017, the page Tmall.Aliexpress.com visited 12.62 million times, the share of visits from Russia was 75.83%, that is, more than 9.5 million. According to the Association of E-Commerce Companies, clothing ranks second among product categories in the cross-border segment of online retail with a share of 25% (household appliances and electronics are in the first place, 32%).

Source: "Kommersant"

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