The store of the legendary Norwegian brand of fashionable sportswear HELLY HANSEN has opened on the Kievsky Railway Station Square, in one of the top facilities in Moscow The European shopping center . Consultant to the retailer on the selection of premises with an area of 135 sq. m. m was performed by JLL.

The store, which became the 26th in the Russian chain HELLY HANSEN, is located in the sports zone of the shopping center on the 3rd floor and is designed to strengthen the existing pool of tenants in the segment of sports and outdoor activities. The advantageous location and the attractions located next to the "European"shopping center attract a large number of residents and visitors of the city: the attendance of the object per month averages 4 million people.

Comments Igor Roganovich, CEO of HELLY HANSEN Russia: "One of the key tasks of our company is to open 40 own and partner stores in Russia by 2021 and expand the geography of its presence, covering the regions and strengthening its presence in the capital. With the support of the JLL team, it became possible to open our flagship store right near the Kremlin, and now in one of the most visited shopping facilities in Moscow. The appearance of our stores in such popular shopping facilities of the city, of course, affects the success of the company and, no less importantly, increases brand awareness, since both objects, thanks to their location, attract completely different audiences.

Photo: HELLY HANSEN