The world leader in the direct sales market, the company «Amway», opens a retail outlet of the experience format in St. Petersburg. The room has an area of 600 sq. m. m for the debut «My Amway Center» in the building of the business center «Faberge 8» was picked up by the team JLL.

The new format combines zones of all product categories «Amway», a training studio for meetings and presentations for customers, zones of culinary workshops, points of ordering products online and a phytocafe. The first such center in Russia was opened in 2016, today «My Amway Centers» are already operating in nine cities of Russia: in Moscow, Nizhny Novgorod, Kazan, Krasnodar, Ufa, Perm, Irkutsk, Krasnoyarsk and Novosibirsk.

As a platform for a store of such an unusual format in St. Petersburg, the JLL team proposed a business center located on Karl Faberge Square. The main advantage of the object is its convenient location in close proximity to the metro station, Ladoga railway station and a busy highway, which provides the object with high traffic. , An additional plus of the location is large residential blocks being built nearby, since in the future they will attract new visitors to the store.

Comments Irina Menshikova, Vice President of Amway for sales and operations in Russia and Kazakhstan: "The opening of physical presence points in a new format is part of the company's strategy aimed at supporting partners and independent entrepreneurs «Amway». Any visitor will be able to buy our products in this center, even someone who is not an official distributor. This is a new format of interaction with customers and partners, which will allow us to maintain the traditional business model, while increasing the level of customer service. In Russia, we have already launched nine centers in the experience concept. «My Amway Center» in St. Petersburg became the tenth anniversary store».

Comments Yulia Korchemnaya, Head of street retail at JLL in St. Petersburg: "Lately we have been increasingly seeing changes in the retail market, mixing formats or launching completely new ones. Customers want to feel a personal approach; this is what determines their choice in favor of a particular brand, and retailers are ready to follow the audience's requests, and sometimes anticipate them. When selecting a room for a new concept store, we excluded the central areas of the city, since My Amway Center required both a large open-plan area, panoramic storefronts and high ceilings to provide the necessary level of visualization and technological solutions, and the possibility of parking cars. "Faberge 8" is ideally suited to these requirements, and the location of the facility in a zone of high transport accessibility will allow customers to comfortably get from different parts of the city."

Photo: Amway