In Moscow Lotte Hotel the main event for Russian fashion retail professionals took place - the annual award The Best Luxury Stores.

On November 21, the leaders of the domestic fashion retail gathered on one platform. More than 500 buyers and shop owners, as well as guests from 50 regions of Russia attended the event this year. The event was attended by participants and guests from Moscow, St. Petersburg, Kazan, Yuzhno-Sakhalinsk, Perm, Stavropol, Yekaterinburg and many other regions of the Russian Federation.

The Best Luxury Stores Forum The business part of the event, the program of which included lectures and master classes by experts from the fashion world. The speakers of this season were: Alyona Doletskaya, Konstantin Andrikopoulos (Bosco di Ciliegi), Helena Sac (WGSN), Alexander Bichin (Aizel), Rodion Mamontov (LeForm), Marina Kazakova (M&W School), Laura Montrazio (Mantero, Milan), fashion expert Elina Halimi, Vesna Grbak (Tatras, Milan), Grazia Scardua (Gentryportofino, Milan), Alexander Shumsky (MBFW Russia), Maria-Christina Staats (Gauchere Paris) and many others. Leading SMM specialists, merchandisers, buyers and stylists told the guests about the subtleties of professional fashion retail, such topics as target audience and promotion in the fashion segment, optimization of purchases of new collections, changing the strategy of working with the target audience, saying goodbye to "heavy" luxury, forecasts and trends were highlighted for next season.

"As the market becomes more demanding of the fashion retail business, boutiques all over Russia are making every effort to offer high service, a unique range of collections and vivid impressions in their city. Today it is vital to be able to see far in order not to miss the opportunities that the market offers us.

Elena Bugranova, president of the Union of Russian Buyers

During the ceremonial part of the event, a gala dinner was held and awards were presented to the best boutiques in Russia - The Best Luxury Stores Award. The duet became the hosts of the evening program Ekaterina Strizhenova and Alexandra Belova. Awards on the main stage received Alla Werber (TD TSUM), Konstantin Andrikopoulos (Bosco di Ciliegi), Alexander Bichin (Aizel), Lina Kurbanova (VIP Group), Rodion Mamontov (LeForm) and others. A special prize with an invitation to Copenhagen from Kopenhagen Fur was awarded to a Russian designer Alexander Terekhov.

Award The Best Luxury Stores The main professional award in the field of Russian fashion retail. The organizers see the introduction of an industry-specific quality mark as their main task, which will highlight stores operating in the premium segment.

Photo: www.shutterstock.com  and Union of Russian buyers