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B2B Журнал
04.09.2024 | Нина Конская

THE 42nd SEASON OF THE CPM FASHION EXHIBITION TOOK PLACE IN MOSCOW

From August 26 to 29 Moscow hosted the international fashion industry exhibition CPM — Collection Premiere Moscow at Expocentre Fairgrounds. 950 brands of clothing, underwear and accessories presented spring-summer 2025 collections from 33 countries. Over four days, the event was attended by more than 19,000 buyers from dozens of regions of Russia and the EAEU.

The Fashion Magazin platform has been a constant information partner of the exhibition since the very beginning of its existence, telling about how this large-scale event is taking place!

In the 42nd season, the main exhibition of the fashion industry in Russia and Central Asia presented the entire range of ready-made products and services for clothing retail. The calendar of key events included more than 30 runway shows, including the multi-brand CPM Menswear Gala Show, 50 events of the Business Forum Russian Fashion Retail Forum with leading market experts, presentation of the concept of a promo store with the latest innovations in the field of commercial equipment and fitting room design, a bright trend zone consisting of segments of women's, men's and resort-beach clothing and underwear, as well as a series of business breakfasts organized in comfortable lounge spaces.

Following the mission of creating additional value for guests and participants, the CPM exhibition offered them an open seminar on the new rules for labeling finished products from the CRPT / Honest Sign, trend reviews for the spring-summer 2025 and autumn-winter 2025/26 seasons from the London bureau Trendsite.com , Parisian – Carlin, New York – FashionSnoops.com (in cooperation with Fashion Consulting Group) and Moscow – How Fashion Works, as well as exclusive market analytics from Fashion Consulting Group, RBC Market Research, Sberbank, Nikoliers and Data Insight.

Important segments of the last exhibition were CPM menswear with well-known international and Russian brands Climber, Marc o'Polo, Truvor, Sudar and others; CPM designerpool with promising and bright local design brands, including Stas Lopatkin, who is popular in St. Petersburg; CPM prime with Russian premium segment brands, including Chapurin, Akhmadullina Dreams, Alexander Bogdanov, Eleganzza and others; dreams project by CPM, which presented 80 brands from 16 countries with collections of underwear, swimwear, beach and resort fashion, fitness and sleepwear, within the framework of which two bright catwalk shows took place - Hanro by Caterina Group, Beach Party by American Beauty Group and Dream Island by Lingerie Magazine; CPM shop & retail solutions with retail equipment manufacturers and service providers for retail in the areas of store design, training and logistics, including Trade kit, Mannequin Design Studio, Fulcrum, Rusmaneken, Gefest, VMC Retail, Art & Image, Cargo Trans and many others.

Being not only a business, but also a media platform for the industry, CPM gathers a lot of recognizable people, one way or another related to fashion. The opening ceremony and the show schedule were opened by designer Igor Chapurin, showing the new spring-summer 2025 collection. As part of the PR and marketing day at the Business Forum, the editors-in-chief of RBC Style, U Magazine, Voice Shopping shared their experience and expertise, Trendspeople.ru , the first persons of the agencies Lunar Hare, PODMOGA, SVET PR, Fashion Pumping Media, Fashion Consulting Group and Pure, the stars of music, television and the film industry – Irina Bezrukova, Tatyana Vedeneeva, Larisa Verbitskaya, Evgenia Malakhova, Alla Dovlatova, Sasha Stone and many others.

The great interest of the exhibition visitors was aroused by the meetup sessions with an expert on fashion assortment by Galina Kravchenko, fashion business development consultant Daniya Tkacheva, co-founders of the Fashion Marketing Academy Irina and Sergey Pischuk, the teams of the logistics operator Fesco and the digital marketing agency Webit, the representative of the Institute of Art & Image Irina Dmitrieva, as well as the operator of the strategic SMM agency KAGIROVA.

The bright finale of the season was the awarding ceremony of the CPM shop & retail solutions awards 2024, which celebrates the innovative approach of market players in the development and implementation of fashionable retail concepts and retail design spaces. The winners of the key nominations were the brands and companies Mai Collection, Zarina, Virtu, Togas, Idol, Nudeslove and Ready!Steady!Go!

The 42nd season of the CPM took place with the support of: iHKiB, Ente Moda Italia, Fashion Consulting Group, RBC Market Research, PROfashion, RAFI, Shopping Centers Russia, Fashion Sfera, Art & Image, Carlin Creative Trend Bureau, Trendsite.com , Retail.ru , Agencies Dynasty, Fashion Pumping media, HEADQUARTERS, Bulletin of the licensed market, KAGIROVA, Svet PR, VMC Retail, Trade Kit, Design studio Mannequin, Sofa.ru, Dot Supports, New Retail Forum, New-Retail.ru , Fashion Marketing Academy, Fesco, Webit, Galina Kravchenko, Leon Fashion, CRPT / Honest Sign, PR Trend, The Third Sense, COBA, Euro Shoes @CPM, Textile Salon, Butler Restaurant, Chellini, By_Chubaruk, Level Pro, Plazan, NanoAsia, Karl Bolt, KEDDO, Petitte, Colors of Happiness, Expodat, Real Profit Group.

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