American retailer Target seeks to expand its share in the beauty market with the help of augmented reality for the selection of cosmetics to compete withL'Oreal andSephora.

Target Beauty Studio – this is a AR tool that allows customers to try several hundred makeup products. To begin with, this feature will be launched in 10 retail stores of the company, as well as available in the online store and mobile site.

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The technology was developed by YouCam Makeup from Perfect Corp., it uses face mapping in the beauty application AR similar to the application from Modiface, which was recently acquired by L'Oreal.

In the store, such a tool will allow customers to try makeup without fuss and using traditional testers, and on the Internet it will add a service that will facilitate online trading.

Such services are available remotely in real time via text and a quick start chat function. By combining digital tools and personalized service, Target becomes a beauty guide.

Source: PSFK

Photo: shutterstock