German shoe brand Tamaris has expanded its mono-brand store in St. Petersburg with showcase windows and a separate entrance from Ligovsky Prospekt: now the boutique occupies 90 sq. m. The updated interior reflects the trends of world design and corporate identity Tamaris.

The shoe flagship in the street retail format opened on Ligovsky in 2015. With the appearance of Tamaris in the Northern capital, sales and the number of customers increased significantly, which led to the decision to expand the store and present even more shoes of the German brand.

Fans of the brand and bloggers were invited to a cocktail dedicated to the opening, where they tried on their favorite models in countless shades, textures and finishes. In addition, bloggers broadcast online the presentation of the collection spring-summer 2019.

Shoes, bags, accessories and cosmetics for shoe care were presented to the guests in the renovated store on Ligovsky. Customers will be pleased with a wide selection of sporty, elegant and stylish models from the new season of capsule lines Athletics by Tamaris, Tamaris Heart & Sole and Marcel Ostertag x Tamaris. During the opening period, there was a special promotion: a 15% discount and a gift when buying models from the SS’19 collection. Also Tamaris spoke about technologies thanks to which shoes are distinguished by great comfort.

The system partnership Tamaris, founded more than ten years ago, is one of the fastest growing concepts for the management of retail space in the shoe industry. Today, according to the concept of system partnership, almost 1,000 retail spaces are operating in 32 countries around the world.

A wide selection and variety of models is just one of the components of the company's success. With many years of experience in the international market, the company «Wortmann» has developed a comprehensive package of measures for each retail partner. Among them: marketing support, training of sales staff, equipping the store and monthly updating of decorations.

The system partner in St. Petersburg is an example of the successful implementation of this concept. His cooperation with Tamaris has been going on for more than seven years – during this time he became convinced of mutually beneficial cooperation, transparent relationships and an understandable system for opening stores.

Photo: Tamaris