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B2B Журнал
29.05.2019 | Альбина Весина

Surreal summer in Maasmechelen Village

Until September 30, the elegant buildings and quiet open spaces of Maasmechelen Village will be completely transformed thanks to the surrealist genius Charles Kaisin (Charles Kaisin). Within the framework of the partnership Proud to be Belgian, the boutique town will turn into an immersive art project reflecting the Belgian spirit.

 

 

The unique Kaixin pattern of repeating and overlapping circles is inspired by football and Atomium – one of the main symbols of Brussels. By creating fresh interpretations of famous symbols, the designer strives to inspire everyone and emphasize Belgian creativity. Nine giant spheres are represented by three-dimensional balls in the colors of the Belgian flag. They are located in key places Maasmechelen Village, and red-black-yellow pattern is depicted on the facades of buildings Charles Kaisin.

 

 

A six-meter replica of the famous pissing boy (the original size of the symbol of independence of Brussels and the sense of humor of the city is only 61 cm) will be presented on the main square Maasmechelen Village.

 

Meanwhile pop up cafe Made in Belgium will offer guests to immerse themselves in the Belgian universe with its hospitality and traditional cuisine, including sausages, cheeses and Belgian beer. The cafe space will also be fully decorated with Kaixin print.

 

 

"A monumental and slightly funny boutique town, painted in the colors of our flag and decorated with the symbols of our country, is a vivid reminder of Belgian unity and pride in our common national heritage," says Charles Kaisin about his collaboration with Maasmechelen Village. "At a time when many could distance themselves from the feeling of unity, I turned to the Belgian flag and turned it into a unique pattern with the image of balloons, which are a symbolic element of our culture."

 

 

Proud to be Belgian pays tribute to the Belgian creativity and the well-known design talent of the country, which is often overlooked.

 

Photo: Maasmechelen Village press service

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