Christmas and New Year's sales are left behind. As we wrote earlier, many retailers could not cope with the influx of customers during the Sale period, and for the first time in history, customers had to get up in a liveonline queue in order to go to the website. This was done with the help of special online applications. Having received an identification number (which in some applications reached 35-digit numbers), a potential buyer chose: either wait from 20 minutes to 8 hours , or refuse to place a number in an online queue and remain without a discounted item. Yesterday, retailers and brands began sending letters of apology to their regular customers. For example, the Joe Browns brand thanked customers for their interest and apologized for the peculiar queue in online stores.



According to the management of the famous British brand, it has now become absolutely clear that the secret of success is in a powerful new website that can easily carry out operations with a large influx of customers.

Failures began at such a giant as Farfetch. At first there were unexplained delays in sending the goods:The parcel, which takes an average of two to three days to be delivered by DHL,went for more than two weeks, while the Russian customs worked flawlessly. Then the problems with the price census at sales began: for example, the markdown of top models of the OFF-White brand, when a dress with 169,000 rubles suddenly became cheaper to 9,000 rubles, led to freezing making an online payment and canceling the transaction, since a second later the same discounted dress was announced to cost 66,000 rubles.



According to RBC, Russians spent 25% more on these New Year sales than usual. Nevertheless, the legislative pressure on online purchases in foreign stores leads to the fact that now fans of shopping through online stores will be ready to buy more on the territory of Russia, since the monthly threshold of duty-free purchases has been reduced to a cost of 500 euros per month and a weight of 31 kg.

Photo: from open sources