Social networks to help you!
One of the first to successfully implement the interactive model was the British brand BODEN, which is constantly launching new promotions with hashtags via Instagram. The whole "social Sunday" was held by another English label, Joe Browns. Last weekend, customers who posted their photos on Instagram in clothes from the brand with certain hashtags were promised prizes.
The London-based shoe brand Irregular Choice is also actively working with customers this year, offering them to take pictures in their shoes and post photos on social networks. Slogans and hashtags may change, but the motives for participating in the campaign remain unchanged: the need to show yourself to everyone in a trendy trending thing is indestructible, as is the constant desire of fashionistas to see likes under their photos.
When your photo in a blouse of some brand is commented on, and then other users already share it on their page, this virus cannot be stopped. For brands, this is free advertising. The result: hundreds of new customers who decided to look at the brand page or online store.
It's relevant, it works. Many retailers have long been putting in their expenses work with bloggers in Instagram . However, success will depend on the quality of the collection being sold, and on small gifts that brands promise to those whose photo in the label's new clothes will collect more views, likes or comments.
Many brands give active customers an additional discount or voucher, some arrange a competition where the winner gets a ticket to a music festival, fashion show or even paintball. Here the imagination of the brand owner or retailer is not limited by anything. And even the usual publication of the best photos from social networks of ordinary people in the clothes of the brand raises interest in the brand.