LPP – one of the largest clothing sellers in Central and Eastern Europe, present in 24 foreign markets, including China and Bangladesh. Occupying a leading position, the company from Gdansk is confidently expanding the store network of each of its five fashion brands: Reserved, Cropp, House, Mohito and Sinsay. Today LPP in Russia is aimed at expanding existing stores, as well as opening new ones in many parts of the Russian Federation.

FJORD PLAZA shopping mall under construction (GBA 43917.6 sq. m, GLA 29655.3 sq. m) was chosen to open the premiere department stores of famous Polish brands, the official opening of which is scheduled for August 2019. It will combine more than a hundred shops, a multiplex cinema, a family entertainment center, restaurants, cafes, and a food court. Along with the widest number of tenants and product segments, the new facility will also include a unique lounge area - a space for exhibitions, recreation and interesting events.

In Pskov LPP will open 3 stores not previously represented in the city at once. These are fashionable clothes at affordable prices from Sinsay, a wide range of positive style for men and women from House, as well as an urban lifestyle from Cropp. All three stores will be part of the fashion gallery on the first floor of the future complex. So, Sinsay (1130 sq. m.) and House (780 sq.m.) will welcome visitors to the western entrance group. And Cropp (815 sq. m.) will occupy a place on the north side of the building. The opening of these stores will delight local residents with high quality, a huge selection and affordable prices. All three brands LPP will become iconic tenants in the fashion segment, for which operators are allocated more than 35% of the GLA complex.

As noted in LCM Consulting, the deal became a landmark not only for the developer of the project, but also for the international retailer. Pskov will become the smallest city in terms of population of the presence of the LPP corporation in Russia. And the opening of stores Sinsay, House, Cropp in the FJORD PLAZA shopping center will mark the release of brands in cities with a population of 100–250 thousand people (large cities).

«LPP – is a unique representative of its format – it successfully manages five independent brands. Three of them will make their debut in Pskov in the FJORD PLAZA shopping center. We consider this a great joint success of all parties and will continue to form a strong conceptual pool of tenants of the project and attract new brands to the complex for the city and the region," comments Eduard Tishko, Managing Partner, Director of LCM Consulting.

Photo: provided by LCM Consulting