On Friday, the names of those young couturiers who will make it to the semifinals of the celebrity contest of the LVMH Group of Companies, a real giant of the fashion industry, will be announced. Since in 2014 LVMH established The prize of Young fashion designers, this event has become perhaps the most anticipated and exciting competition of the fashion industry. It's not hard to understand why a lot of aspiring designers compete with each other for Grand Prix, which amounts to 300,000 euros to launch or promote a new label. In addition, the winner is provided with mentoring by a team of professionals from LVMH for a whole year.



The competition takes place in several stages, and by the first of March the names of those who will fight for the finals will be known. At the moment, a shortlist of nominees for the award has already been published, the winner of which we will find out this summer. In the current list there are only 20 designers and their brands: GERMANIER by Kévin Germanier, HED MAYNER by Hed Mayner, HU by Caroline Hu, KANGHYUK by Kanghyuk Choi and Sanglak Shon, KIKO KOSTADINOV by Kiko Kostadinov, KENNETH IZE by Kenneth Izedonmwen, LECAVALIER by Marie-Eve Lecavalier, PARIA/FARZANEH by Paria Farzaneh, PHIPPS by Spencer Phipps, RICHARD MALONE by Richard Malone, STEFAN COOKE by Stefan Cooke & Jake Burt, SUSAN FANG by Susan Fang, THEBE MAGUGU by Thebe Magugu, 3.PARADIS by Emeric Tchatchoua, ANREALAGE by Kunihiko Morinaga, BETHANY WILLIAMS by Bethany Williams, BODE by Emily Adams Bode, BORAMY VIGUIER by Boramy Viguier, DURAN LANTINK by Duran Lantink, EFTYCHIA by Eftychia Karamolegkou.

Photo: LVMH, open sources