At the end of April, Size+ corners opened in 12 stores Familia, where you can find clothes from size 54 for women and from size 56 for men.

In other stores of the chain, the range of current large-size clothing models from well-known world and Russian brands has also significantly expanded. And all these models can be bought with a profit of up to 85%.

The project of the corners Familia Size+ has become a continuation of the customization program, in which the network classifies consumer goods not only by enlarged groups:clothing, shoes, accessories, household goods, but also carries out a deeper differentiation.

In the last year, corners of Gold Brands appeared in many stores of the chain, which feature premium brands. Separately, I would like to note the appearance of theSport zone, where customers are offered a wide range of clothing, shoes and accessories for sports, as well as sports equipment. And now Familia is expanding its offer for models of sizes larger than average, very much in demand among Russian buyers. 

Last year, visitors to the stores of the chain purchased more than 1 million items of clothing in the size+ segment. Moreover, 70% of them fell on women's clothing and 30% on men's. Experts are sure that these figures are limited only by supply and predict growth. Developing cooperation with leading world and Russian brands, the company will also increase the range of models from 54 to 70 sizes.

The presentation of the project took place in the flagship store Familia in the Moscow shopping center "Riviera". The event was attended by partners of the company, as well as regular buyers of clothing size+. The show for the guests of the first corner Familia Size+ was held by the artists of the collective "Ural dumplings" – Roman Postovalov and Ksenia Korneva. Through their efforts, a positive transformation of customers was organized with the help of the corner assortment. The active consumers of clothing size+ themselves, Roman and Ksenia, noted that in the Russian regular retail, there is currently not a very wide offer for high-quality clothing of current models of sizes larger than average. And often customers have to make orders in online stores, which is fraught with difficulties in matching sizes, or sew to order. The new project Familia will allow customers to meet the needs of branded clothing size+ and at the same time purchase it with significant benefits.

Photo: Familia