The world's largest flexible retail platform, the British company We Are Pop Up is starting work in Russia, having agreed to cooperate with the consulting company JLL, which will represent the interests of the owners of the objects. The service, created in 2012 in the UK, helps brands find premises and open temporary, i.e. pop-up stores, for the presentation and sale of products and services. Debuting today in Russia, We Are Pop Up is already actively used in the USA and European countries, uniting over 40 thousand brands, most of which are representatives of fashion retail and electronics.

Platform We Are Pop Up – this is a tool for entering the market primarily of foreign brands interested in the Russian audience. The service can also be useful for Russian manufacturers of goods and services, allowing you to present your brand or test the interest of an audience in another region.

For landlords, the We Are Pop Up platform will increase the income from the object due to additional commercialization of space, as well as get the opportunity for short-term cooperation with a potential tenant before concluding a long-term contract. In addition, the attraction of new non-standard brands has a positive effect on the traffic and loyalty of visitors.

For retailers, a big advantage is the fact that the platform acts as a "single window", with which you can rent space simultaneously in different objects and cities of Russia in a few clicks. At the same time, brands do not spend time and resources on negotiating and concluding lease agreements.

"We have been planning to enter Russia for a long time. The launch of the platform here will provide new opportunities for the brands we work with, because this is a huge market and great prospects. We are sure that Russian brands will also see in our service an opportunity for business development, and partnership with the market leader JLL will allow us to offer our customers the best facilities in the country.

Leon Goldwater, head of the We Are Pop Up platform

Photo: JLL,shutterstock