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B2B Журнал
15.12.2016 | Лидия Соколова

Results of the RETEXPO 2016 Technology Exhibition and Congress

A technology exhibition for retail trade and the RETEXPO congress were held in Moscow. For the first time within the framework of the event, the RETEXPO AWARDS 2016 professional Award was presented and the research "Guide to Technologies in Retail" was presented.

 

The congress was attended by 70 speakers, including Grigory Shanaev (Adamas), Galina Yaschuk (Abc of Taste), Oleg Nikitin (Ulmart), Dmitry Dvoretsky (Hoff), Nikolai Kozak (Leroy Merlin), Evgeny Skorikov (Sportmaster) and many others.

 

 

The exhibition combines five main technological directions of modern trade: online and multi-channel retail, IT and telecommunication technologies, logistics and distribution, POP marketing and a modern store. It was attended by 60 companies that presented more than 100 solutions from 11 countries: Russia, Poland, USA, Taiwan, China, Korea, Spain, Austria, Estonia, Germany, the Netherlands. During the three days of the exhibition, it was visited by more than 2,000 people, 23% of whom were business owners, 19% were middle managers, 13% were IT directors and 13% were development/marketing directors.

 

The business program of the RETEXPO Congress combined five thematic streams: retail, logistics, assortment management, marketing and Online Retail Russia: Technologies. In her speech at the plenary session, Maria Vozhegova, CEO and Executive Partner of Gartner RUS, named multichannel, digital store, convergence of mobility and social media, smart machines and digital business as key trends in the development of retail technologies. The trend towards the development of omnichannel was also noted by the majority of the congress participants.

 

For the first time, a professional reference book "Guide to Technologies in Retail" (Retail Technology Guide Book 2016) was presented at the exhibition. It included an up-to-date set of the most reliable and promising solutions for business modernization. At the end of the event, it became available to everyone on official BBCG website.

 

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