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B2B Журнал
06.10.2017 | Альбина Весина

Rebranding and new showroom of Real Profit Group

On October 5 in Moscow, the fashion company Real Profit Group announced the rebranding and official opening of the headquarters on Seleznevskaya Street, combining the functions of an office and a showroom.

 

 

Since October 2017, the agency has been the official representative of five designer brands: Laska Furs (youth fur products, Saratov), Free Age (premium knitted knitwear, St. Petersburg), Bezko (casual and office women's dresses and suits, Moscow), Chipoodl (semi-sports unisex suits, Moscow) and Polyakov Couture (handmade hats and jewelry, Moscow). Samples of brand collections are presented on an ongoing basis for buyers and stylists, and the first purchasing session will last until mid-December. The company announces the most flexible conditions for cooperation with retail operators, and also offers an option for the development of capsule collections to order.

 

In addition to the function of a showroom, the headquarters of Real Profit Group is also the office of a business publication about the fashion industry in Russia Fashionograph. The magazine has been published twice a year (August/February) since autumn 2014 and is distributed at specialized exhibitions, offices and showrooms of partner companies.

 

 

By the opening of the workspace, the Real Profit Group team rebranded, changing the main logo to a lighter and more dynamic version, associating the solution with the next step in business development and cooperation with new partners. A similar image in a brighter color scheme became identifying for another project of the agency, the educational course "Management in the fashion industry", organized jointly with the Institute of Industry Management of the Presidential Academy of RANEPA.

 

Team Real Profit Group Andrey Jacobi, Anna Okkert and Inga Smirnova held the official opening of the headquarters and showroom, which was attended by stylists Natasha Sych, Andrey Zubatyuk, Anastasia Belova, Ilfat Babanov, Artem Shchedrov, buyers of Kalina Market and Concept Market, director of the exhibition CPM, Nikolay Yartsev, curator of projects CPM Designerpool and Handmade, Galina Istomina, editor-in-chief of the publication "Fashion Magazin", Vera Ivanova, TV presenter, producer and DJ Ivan Vasiliev, as well as the participants of the showroom: Ivan Makarevich (Chipoodl), Sergey Polyakov and Philippe Jean-Pierre Ndzana (Polyakov Couture), Tatiana Zatravina (Free Age), Alexey Popov (Laska Furs) and other guests.

 

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