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B2B Журнал
10.05.2017 | Наталья Кулагина

"Tailor's manufactory "SHISHKIN" is an innovative enterprise of the fashion industry

In March 2017, The Sartorial Manufactory launched the first stage of an innovative clothing factory for the production of men's sports and casual clothing. The key feature of the enterprise is the use of advanced technologies in the field of the garment industry at all stages of production, due to the introduction of automated systems covering the entire production cycle of clothing manufacturing: licensed software, microprocessor and computer equipment, as well as systems for designing and managing sewing production processes. Up to 30% of all operations are performed automatically using robotic complexes, multi-purpose aggregated workplaces are created. Thus, high quality of products, absence of defects and downtime is achieved.

 

 

 

 

The area of the enterprise is 1,000 square meters, the total number of employees is about 100 people, the volume of investments is more than 100 million rubles. At this stage, the production will produce up to 10,000 units of products per month. The factory is focused on the development and production of industrial lines of clothing and accessories in a sporty and casual style for large corporate customers. Dmitry Shishkin has been working on a regular basis for several years with such large companies as Rosneft, Gazprom, Lukoil, RMK, Russian Railways and by others.

By August 2017, the second stage of the enterprise will be put into operation, which will specialize in the production of a clothing line under its own brand, which will at least triple the initial indicators. Both companies will produce clothing and accessories of the medium+ and premium levels.

 

According to the plans, in the autumn of this year, the group of companies will start creating a third production, which will also have its own specifics and focus on the industrial tailoring of men's classic clothing of the medium+ segment with the creation of its own retail chain of stores.

 

The plan to create a large factory with the introduction of innovative production technologies has existed for a long time, but only by the end of 2016, in the midst of another round of crisis in our country, the necessary financial resources were found, administrative thresholds were passed and a labor collective with a unique knowledge base was organized, which allowed us to begin implementing such an ambitious project.

 

Dmitry Shishkin: "The economic situation of recent years has itself pushed us to create a sewing holding company on the territory of our country. The growth of the exchange rate, the tightening of customs policy and sanctions have a negative impact on the pricing policy of competitors importing clothing products to our country. This circumstance gives us a competitive advantage over other major players in the market, which in the absolute majority have production facilities outside of Russia.

In addition, having worked for many years in the mode of individual and corporate tailoring of men's classics, we thoroughly studied the tastes of men, probed the market well and worked out for ourselves a development strategy and a niche that is currently practically empty.

 

 

 

 

The policy of import substitution can be actively implemented not only in priority areas of the economy, but also in the open spaces of the light industry that was actually collapsed during the perestroika period. Moreover, Russian manufacturers are beginning to actively compete with foreign companies, which until recently were out of reach. This project is not only one of the best examples of the implementation of the import substitution strategy in light industry, but also in itself can become the flagship of the enterprise in its segment, constantly demonstrating a high level of innovation, design and technology development. The company's capacities are already loaded with orders from companies until September of this year, and this is the best indicator of the market's need for quality products made in Russia. 

 

Photo: press service of the Group of Companies «Sartorial manafacture «SHISHKIN». 

 

 

 

 

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