The group of companies "Shoes of Russia"has expanded the range of products under the brand Westfalika Medical. The specialized line of foot and body care products has been supplemented with shampoos and balms of two types with Dead Sea salt and henna. Customers liked the new assortment that appeared in stores at the end of July, and at the beginning of October, the sale of these goods exceeded the planned figures by 3.5 times.

In addition, this year the company has increased the production of face creams. Their experimental sales were launched in the autumn-winter season 2017/18. Then the range included two types of creams - night and day. Buyers reacted positively to the novelty, ensuring good sales. And already in the current autumn-winter season, the line was supplemented with creams for the skin around the eyes, with a lifting effect and rejuvenating. For the first time, a body moisturizer has entered the Westfalika Medical line.

Most of the products for the company «Shoes of Russia », under the brand Westfalika Medical is produced by the Russian company «Adelaide», which has existed on the cosmetics market for more than ten years and specializes in the production of white cosmetics.

Olga Danilova, head of the department of related products of the Group of Companies "Shoes of Russia" believes that the high sales results for the new range are explained by the fact that buyers trust the brand Westfalika Medical. In addition, "customers perceive new products positively. For example, the implementation of the foot massager, which we offered to customers this season, at the beginning of October was 3 times higher than planned," she commented.

"Shoes of Russia" has been developing the brand Westfalika Medicalsince 2010. This company, like other manufacturers with whom cooperation has been established, is constantly introducing new technologies. At the moment, the range of Westfalika Medical has more than 50 product names.

GC «Shoes of Russia» –the parent company of PJSC «OR», the first public company of Russian fashion retail. The company was founded in 2003, has its headquarters in Novosibirsk and an office in Moscow. The main business direction of the group is the production and trade of footwear and related products. The company operates 677 stores (133 operate under a franchise) under the brands Westfalika (monobrand store of classic shoes), Pedestrian (multibrand shoe supermarket), Rossita (shop for the whole family), Emilia Estra and Lisette (fashion shoe salons), and also develops brands of shoes and clothing for an active lifestyle S-tep, all.go and Snow Guard and owns two shoe factories in the Novosibirsk region.

Photo: Westfalika Medical