On July 10, 2018, the first Concept Club store in the format of a fashion supermarket for the whole family opened in the Mosaic shopping center in Moscow.

The new format of Concept Club's own retail chain stores assumes an area of 500 900 sq. m. m, which is significantly different from the current average area of the chain store, which is 150 200 sq. m. The design of the new stores is based on minimalism and simplicity of forms, space and light.

The changes will affect not only the design and size of stores. The updated Concept Club also expands the audience:in the new stores of the chain, you can buy goods for the whole family. The company organizes its new stores as a modern fashion supermarket on the principle of "ONE STOP SHOP", which allows you to pick up on the site of one store not only a complete wardrobe for the whole family, but also home textiles. A wide assortment range, enlarged areas and spacious fitting rooms are designed to make family shopping comfortable.

The main buyer of the network becomes a woman of the age category 35+, accomplished, appreciating convenience and her time. Opening on the eve of the Back to school/Back to office season, the store offers its customers a wide range of office clothes for men and women, as well as school clothes for children. Those who plan to continue enjoying the summer will not be left without attention, bright sets of T-shirts in the style of "family look" for the whole family will be presented on the network.

Comments Emin Rustamov, CEO of Concept Group: "Concept Group has many years of experience in the production and sale of Acoola children's clothing and Concept Club women's clothing. In the fall of 2017, we successfully tested the sale of the capsule men's collection in the chain stores. In the stores of the new format, we have combined the accumulated expertise with the needs of our customers. Coming to one store to dress the whole family is fast and convenient, which is why the family format is so popular with customers all over the world. Concept Group decided to take a step forward and follow the path of developing international networks.

Following the first store of the new format in the Mosaic shopping center in Moscow, the company plans to open five more Concept Club family fashion supermarkets in shopping centers in Moscow, the Moscow Region and St. Petersburg by the end of 2018.

Source: Concept Group press service