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13.02.2018 | Лидия Соколова

The Russian fashion market – will there be a new phase of growth?

On February 20–On February 21, within the framework of the international exhibition CPM–Collection Premiere Moscow, the retail technology forum Russian Fashion Retail Forum will be held for the 20th time. The theme of the season is the Russian fashion market on the threshold of a new phase of growth: what measures should be taken by Russian fashion retail representatives to take advantage of all the advantages of the upcoming changes in the economy?»

 

 

On February 20, the forum will traditionally be opened by Reinhard Depfer, President of the European Council for the Export of Fashionable Clothing (EFTEC). He will talk about the development of clothing exports from the EU-28 member states to Russia and will outline the list of leaders and outsiders by the end of 2017. 

 

The key report of the session for top managers of the industry on the same day will be presented by the CEO of Fashion Consulting Group Anna Lebsak-Kleimans. She will announce the results of 2017 in manufacturing and retail, as well as outline the main trends of the fashion business for the coming year.

"In 2017, the assessment of changes in one's well-being showed positive dynamics and approached the pre-crisis level. This is reflected in the fact that people have returned to planning long-term purchases that are made on credit, apartments, cars.Nevertheless, according to the Institute of Sociology of the Russian Academy of Sciences, 46% of Russians in 2017 spent all their money on basic needs and did not save anything. Therefore, in comparison with the pre-crisis period (until 2014), the demand for clothing remains quite low, respectively, the elasticity of demand continues to be high. Clothing is included in the category of products and services on which the need to reduce spending is reflected in the first place. First of all, people save on clothes, recreation, entertainment. More than a third of the population do not consider buying clothes without discounts at all. Russians will not give up the desire to save money, they will continue to plan clothes purchases in advance, they will carefully analyze prices and refuse emotional, impulsive purchases of clothes. A significant increase in the market is not expected this year, under the most favorable conditions, a market growth of no more than 4% is possible.

Anna Lebsak-Kleimans,CEO of Fashion Consulting Group

 

Fashion Consulting Group organizes practical seminars for retailers within two days. February 20 Chief Consultant FCG on business technologies in retail Natalia Chinenova will talk about how to form loyalty systems: how to understand the client and get the maximum benefit. And the CEO of Smart Estate Moscow, Mikhail Petrov, will teach retailers how to properly communicate with shopping centers, get the best rental conditions from them and increase the profitability of stores. On February 21, FCG will dedicate the topic of omnichannel. The curator of the course "E-commerce in the fashion industry" of the HSE Alexey Salychev will tell you how to build online and offline communications with customers, and the head of the department "Assortment" of FCG Galina Kravchenko will teach you how present the assortment correctly and manage it competently in all sales channels.  

 

FCG program at the Russian Fashion Retail Forum

 

February 20

  • 13:30 "Development of clothing exports from the EU-28 member states to Russia: leaders and outsiders in the fields of men's, women's clothing, underwear. 2017 results, forecast for 2018. Speaker: Reinhard E. Depfer, President of the European Council for the Export of Fashion Clothing (EFTEC), Managing Partner of ITMM GmbH, Stuttgart, Germany.
  • 13:45 "Current situation on the Russian offline and online fashion retail market: results of 2017, forecast for 2018". Speaker: Anna Lebsak-Kleimans, CEO of Fashion Consulting Group (FCG).
  • 16:00 – «Formation of loyalty systems: how to understand the client and get the maximum benefit". Speaker: Natalia Chinenova, Chief consultant of FCG on business technologies in retail.
  • 17:00 – «Retailers and shopping centers: how to get the best rental conditions and increase the profitability of stores». Speaker: Mikhail Petrov, CEO of SMART ESTATE MOSCOW.

February 21

  • 10:30 – «Formation of competence in the field of omnichannel technologies of fashion retail: online plus offline communication with customers». Speaker: Alexey Salychev, Director of e-commerce at the Higher School of Economics, Moscow.
  • 11:30 – «Purchasing Strategies: how to work with the assortment and trends of the season "autumn-winter 2018/19". Speaker: Galina Kravchenko, Director of the "Assortment" Department of Fashion Consulting Group (FCG), Head of the FCG representative office of the international trend bureau FASHIONSNOOPS.COM .

Photo: CPM

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