The first Liu Jo store will open in Moscow
The first flagship boutique Liu Jo opens in the center of Moscow in the Atrium shopping center. It will occupy 270 square meters of retail space on two floors. The new boutique corresponds to the corporate design concept of the brand's stores around the world, called Curiosity retail concept. The space is planned in such a way that clothes and accessories are clearly highlighted in the interior due to the use of special materials.
You can move between floors by elevator, decorated in glossy black. On the ground floor there are women's collections of the lines Liu Jo Gold Label and Liu Jo Black Label. The second floor contains the youth lines Liu Jo Blue Denim, Liu Jo White Label, Liu Jo Knitwear and Liu Jo Sport.
The range is complemented by collections of accessories, shoes and a separate line Liu Jo Luxury, as well as limited lines of the brand Liu Jo: glasses, perfumes and household goods Liu Jo Casa.
The opening of a new boutique plays an important role in the overall development strategy of the Italian brand, which has never paid such attention to the international market before. The Russian market is one of the key areas for Liu Jo, and the company plans to continue active work with Russian clients," the company's official statement says.
The brand Liu Jo was founded in 1995 by brothers Marco and Vannis Marki (Marco and Vannis Marchi) on the island of Capri. The brand Liu Jo combines several different lines of clothing, accessories and licensed products. Today, the brand is present in 50 countries around the world, and the company's portfolio includes more than 400 single-brand boutiques and more than 5,000 outlets.
Source: Malls.ru
Photo: shutterstock
