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29.05.2017 | Степан Максимов

A new Motivi store has opened in Moscow

On May 25, a party on the occasion of the opening of a new concept store Motivi took place in the shopping center"European".


The guests of the evening were welcomed by the General director of the company in Russia Denis Ryzhenko and Barbara Borio, Head of marketing Miroglio Fashion.


The store is decorated in a laconic style new to the brand using the iconic symbol of the heart. This symbol expresses the deep values that accompany the brand throughout its journey.



The ambassador of Motivi in the spring/summer 2017 season is Katya Grigorieva, the first and only model from Russia who became the face of the most famous underwear brand Victoria's Secret.


Owned by the company Miroglio Fashion, the brand is represented in Russia by 27 stores (22 own and 5 franchised), 6 of which are located in Moscow, 3 in St. Petersburg. There are 382 Motivi stores operating around the world.