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Open lecture by the CEO of Familia
As part of the Open Day of the Master's program "Management and Marketing in the fashion industry" of the HSE On May 23, 2019, an open lecture by Konstantin Nadezhdin, General Director of the federal chain of offprice stores Familia «Formula for success: how Familia has grown a new retail segment.Participants will also be able to ask questions about studying at the Master's degree and additional professional education programs.
According to Fashion Consulting Group, Familia became the leader in the Russian market in terms of growth dynamics by the end of 2018, and from 2013 to 2018 demonstrated a phenomenal three-fold growth. Over the past year alone, 48 new stores have appeared in the network. The retailer's annual turnover increased by 26% and amounted to 28 billion rubles. The CEO of the chain will tell about how the company managed to grow in the face of fierce competition and falling consumer activityKonstantin Nadezhdin.
At Konstantin's open lecture, you will learn:
- What is the secret of the success of the offprice format, how does the Russian offprice market and the Russian consumer differ from the foreign one?
- Which of Familia's original business findings in marketing, technology and management have fired the most accurately?
- What is modern fashion?following trends or individual style?
Konstantin Nadezhdin is an authoritative Russian expert in the field of retail. He has been working in the industry for more than 20 years, has held leading positions in such companies as L'Etoile, ECONIKA, Sephora-Russia and others. Since January 2016, he has been heading the federal off-price store chain Familia.
The meeting will be held on May 23, 2019, at 18:30, at the address: Maly Gnezdnikovsky Lane, 4, Higher School of Economics.
Admission is free, subject to prior registration.
Photo: Familia
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