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29.11.2017 | Альбина Весина

On Black Friday, Detsky Mir breaks sales records

Group of companies «Children's world» – the largest operator of trade in children's products in Russia and Kazakhstan – announces the results of the action «Black Friday».


The main venue for sales was online store of the "Children's World". From November 20 to 26, customers were offered about 20,000 items with discounts of up to 90%: toys, clothes, shoes, strollers, diapers and much more.



«Compared to last year's «Black Friday», the number of orders in the online store increased 2.5 times, and revenue – more than 2 times. Our customers most actively purchased diapers Pampers, Huggies, Merries, LEGO constructors, Monster High dolls, Nutricia and Friso baby food, Babyton high chairs, – told Nadezhda Kiseleva, Head of the Department for External and Internal Communications of the GC "Detsky Mir".


In the retail chain ELC, part of the Group of companies "Children's World", the sale was held from November 23 to 26, 2017. In her online store, discounts also reached 90%.



"Online sales increased 2.5 times, retail sales increased 1.5 times, compared to last year's sale. Such successful results were achieved, among other things, by improving the performance of the site and expanding the functionality of the online store's shopping cart, – told Alexander Roganov, General Director of the ELC network.


The most popular purchases in ELC were a toy «Large garage», play sets «Kitchen with accessories», «House «Magic mirror», as well as LEGO constructors.