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30.11.2018 | Альбина Весина

Detsky Mir and ELC doubled revenue

The group of companies «Detsky mir», the largest operator of trade in children's assortment goods in Russia and Kazakhstan, summed up the results of the action «Black Friday», which took place from 20 until November 25. In the online store of the group during the sale period, about 12 thousand items of goods were available, discounts on which reached 80%: toys, clothes, shoes, baby food, diapers and much more. Compared to last year's "Black Friday", the group's revenue from online sales increased by 2.2 times. The most popular purchases were diapers, constructors, baby food, hygiene products.


Results of Black Friday Detsky Mir and ELC


Buyers of the online store ELC could also purchase goods with discounts of up to 70%. About 3,500 product names took part in the action here. Sales also increased by more than 2 times, compared to last year. The highest demand was for toys «Large garage », «House «Magic tree », set «Railway» HappyLand, kitchen with accessories «Learning to cook », as well as a variety of designers.


Photo: shutterstock