The 10th anniversary store of the outlet chain Offprice has opened on the fourth floor of the CDM on Lubyanka, where products for the youth audience are presented. The new store on an area of 1,000 sq. m. will house products of more than 1,000 brands of clothing, shoes and accessories, which can be purchased at a discount of up to 90%. The store operates in a new format for Russia treasure hunt ("treasure hunt"), which turns shopping into a gambling and fun pastime.

Comments Petr Kovalenko, co-founder and main shareholder ofOffprice: «We are opening our anniversary store in a special historical place – The Central Children's Store on Lubyanka, for which we are becoming a strategic tenant. Recently, it was impossible to imagine an outlet in the center of Moscow. We at Offprice have always believed that the concept of "smart consumption" will be in demand by the residents of the metropolis. We came up with a simple story. We gathered hundreds of the world's most famous brands, with whom we work directly, and offered their products with a profit of up to 90%. Children and teenagers will appreciate the variety of choices in Offprice, and their parents will enjoy favorable prices.

Comments Leonid Kaprov, Senior Vice President"Gals-Development";: «Young people under the age of 25 today make up more than 30% of visitors to the Lubyanka CDM, so the opening of Offprice was a logical step in the development of the store. We analyze the reviews of our customers, improve and expand the range, including the segment of democratic stores. The outlet Offprice will be interesting not only for the youth audience, but also for families with children, for whom we plan to conduct joint marketing activities.

Central Children's Store on Lubyanka(owner and developer of the company "Gals-Development") – shopping center with a full range of children's goods and services, in which today More than 100 clothing and shoe stores are represented every day. This is a real Mecca for family and children's leisure.

Photo: press service of Gals Development