The group of companies "Shoes of Russia", one of the two largest shoe retailers in Russia and the leader of the mid-price segment of the shoe market, which includes 539 stores in 151 cities of Russia and two production sites, in the spring-summer 2018 seasonraquo; plans to significantly expand the range of clothing of the middle layer.The collection will feature about 700 new items, which is 7 times more than it was in the spring-summer 2017 season. The new line includes cardigans, jumpers, turtlenecks. The collection has already started to arrive in stores.

"We decided to expand the collection and increase the purchase of middle-layer clothing based on last season's sales figures. In 2017, we tested a new range: more than 150 items of middle-layer clothing were included in the autumn-winter collection line, and in just 3 months the goods were completely sold out.This product group showed very good results, the new range was in demand by customers. In 2018, we plan to increase sales in this area."

Olga Danilova, Head of the department of related products of the Group of Companies "Shoes of Russia"

Product range diversification is one of the important components of the company's business strategy. Now in the company's stores there are more than 5,000 items of related products  clothing, bags, leather goods, shoe care products, hosiery, foot care products, household goods, etc. This approach to the formation of the assortment allows the company to increase revenue and profit, increase the average check, increase customer loyalty. Over 7 years, the share of related products in sales revenue has increased from 4% in 2010 to 31% in 2017. Last year, total sales of related products (including clothing) across all the Group's networks increased by 7%.

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